Art-Direction & Design

Beautiful business

Beautiful business reflects the full potential of Xero to impact the small business economy by connecting millions of businesses to their advisors, banks, apps, enterprises and each other. Xero aims to facilitate a positive economic contribution to the world.

My role across this ongoing campaign was to design and art-direct across a number of projects and touch-points.

Photography by Karl Drury & Chris Hillary

© Daniel Elliott
Melbourne ︎ Perth